Top Dog:
John Edwards: John has launched, fixed, and grown brands of all sizes throughout his twenty year advertising career for clients that include Wyeth, P&G, GlaxoSmithKline, Novartis and Amerifit. He has refined his unique Hard Target Marketing approach while working on smaller brands such as Neosporin, ChapStick, and Clearasil, as well as larger power brands that include Advil, Flonase, Sudafed, and Actonel. John spent ten years as EVP, Managing Director of the Consumer Health Unit of Grey Worldwide and ten years at Bates before launching The Hungry Dog.
Principals:
Simon Hunt: After cutting his creative teeth on a diet of Kellogs, Kraft, NatWest Bank, Citroen and Tampax at JWT and Coleman’s in London, Simon spent 9 years at the UK creative powerhouse Boase Massimi Pollitt. He exercised their mantra that effectiveness and award-winning creativity are not mutually exclusive on Sony, ICI, Toyota, CPC Knorr, The Guardian and Johnnie Walker, and became a Creative Director. He continued this role on Interflora, Lyons-Tetley, M&M Mars & Pernod at DMB&B. In ’92 Simon emigrated to the States where he encountered monkeys, Visigoths, penguins, movie stars, Nascar champions and angry babies while creating campaigns for Capital One, Dawn, Mercedes-Benz, Zoloft, Make-A-Wish and Pampers. He’s worked at EPB, KTG, JWT, Y&R and other acronyms in NYC, and spent 6 years at D’Arcy as SVP, Group Creative Director.
Lori Roberts: Mia Hamm, Larry Bird, Michael Jordan: not a bad group of people to start a career with, creating campaigns for Foot Locker, Lady Foot Locker, and Worldcom. Lori also headed up Best Foods, Golden Corral and Roy Rogers accounts at EPB. At Grey Worldwide, Lori ran the Playtex Products portfolio of accounts, creating both on- and off-line advertising for its 7 brands. After a move north to KSV in Burlington, Lori was creative director of the King Arthur Flour, Fairpoint, National Grid and Ellio’s Pizza accounts. In that role Lori developed and designed mobile Web sites, games, Web experiences and videos. Now her canvases include Facebook, , Twitter, LinkedIn and all the possibilities brands have to interact with consumers via social media. Recently, her popular 5 Words About Advertising blog was featured in Communication Arts magazine as a site-of-the-week.
More Dogs:
In addition to staff employees, The Hungry Dog relies on a well-developed network of creative, planning, marketing, media, and research talent, most of whom are senior and accomplished. Our clients expect The Hungry Dog to make a difference in their brands. Who better to do that than those who have done it before?
